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What I learned from Hurricane Helene

What I learned from Hurricane Helene

In the early morning of September 27th life changed for millions of people, including me and my family. As the storm came into our area of upstate South Carolina, we sat in the dark and listened to the wind snap the large trees around us like twigs. We looked out the...
Bad logo design: What were they thinking?

Bad logo design: What were they thinking?

We constantly preach that your logo should accurately represent your business. After all, it’s often the first thing your potential customers will see. Your logo should be clean, professional, and strategic. It should be thought provoking…but not in a bad...
Marketing Psychology: Using Color to Evoke Emotion

Marketing Psychology: Using Color to Evoke Emotion

In the world of marketing and branding, color holds immense power. It has the ability to evoke emotions, shape perceptions, and influence purchasing decisions. Understanding the psychology of color is essential for crafting effective marketing strategies and creating...