In the early morning of September 27th life changed for millions of people, including me and my family. As the storm came into our area of upstate South Carolina, we sat in the dark and listened to the wind snap the large trees around us like twigs. We looked out the...
I constantly preach that your logo should accurately represent your business. After all, it’s often the first thing your potential customers will see. Your logo should be clean, professional, and strategic. It should be thought provoking…but not in a bad...
In the world of marketing and branding, color holds immense power. It has the ability to evoke emotions, shape perceptions, and influence purchasing decisions. Understanding the psychology of color is essential for crafting effective marketing strategies and creating...
Managing finances is a crucial aspect of running a small business. To effectively plan and allocate resources, it’s important to understand the difference between a budget and cash flow. While these terms are often used interchangeably, they serve distinct...
I’m pretty sure most of us can agree… Right now, the economy sucks. Interest rates are up, inflation feels like it’s out of control, banks are tightening down on loans and lines of credit, and a lot of our customers are pinching every penny they can....
