by Mark Guinn | Jan 10, 2024 | Branding, Fun
I constantly preach that your logo should accurately represent your business. After all, it’s often the first thing your potential customers will see. Your logo should be clean, professional, and strategic. It should be thought provoking…but not in a bad...
by Mark Guinn | Dec 26, 2023 | Branding, Marketing
In the world of marketing and branding, color holds immense power. It has the ability to evoke emotions, shape perceptions, and influence purchasing decisions. Understanding the psychology of color is essential for crafting effective marketing strategies and creating...
by Mark Guinn | Nov 2, 2023 | Budgeting, Business
Managing finances is a crucial aspect of running a small business. To effectively plan and allocate resources, it’s important to understand the difference between a budget and cash flow. While these terms are often used interchangeably, they serve distinct...
by Mark Guinn | Oct 12, 2023 | Business, Retail, Sales
I’m pretty sure most of us can agree… Right now, the economy sucks. Interest rates are up, inflation feels like it’s out of control, banks are tightening down on loans and lines of credit, and a lot of our customers are pinching every penny they can....
by Mark Guinn | Oct 2, 2023 | Business, Start Ups
In the world of business, one of the most critical decisions entrepreneurs face is choosing the right business structure. A business structure determines how a company is legally represented and operates within the industry. It sets the foundation for the business,...
