This is where you’ll find Mark’s random thoughts on pretty much whatever is on his mind at the moment. Most of it is business, some of it is personal, but hopefully all of it makes for good reading.
In the ever-evolving world of digital marketing, businesses are constantly seeking the most effective strategies to boost their online visibility and drive traffic to their websites. Two popular methods that often come into consideration are organic SEO and pay-per-click (PPC) advertising. But which strategy delivers long-term success? Organic SEO, also known as natural or free search, focuses...
In the ever-evolving world of web design, there are numerous elements and techniques that can make a website stand out. One such element is negative space, also known as white space. Negative space refers to the empty areas or gaps between design elements on a webpage. While it may seem counterintuitive to leave empty spaces in a design, when used effectively, negative space can have a profound...
We constantly preach that your logo should accurately represent your business. After all, it’s often the first thing your potential customers will see. Your logo should be clean, professional, and strategic. It should be thought provoking…but not in a bad way.
Which brings us to a list of some of the worst logo designs we’ve found.
In the world of marketing and branding, color holds immense power. It has the ability to evoke emotions, shape perceptions, and influence purchasing decisions. Understanding the psychology of color is essential for crafting effective marketing strategies and creating a strong brand identity. In this comprehensive guide, we will delve into the fascinating world of color psychology and explore how...
Managing finances is a crucial aspect of running a small business. To effectively plan and allocate resources, it's important to understand the difference between a budget and cash flow. While these terms are often used interchangeably, they serve distinct purposes in financial planning. In this comprehensive guide, we will explore the key differences between budgets and cash flow, how they...
I'm pretty sure most of us can agree... Right now, the economy sucks. Interest rates are up, inflation feels like it's out of control, banks are tightening down on loans and lines of credit, and a lot of our customers are pinching every penny they can. Yes, this hurts big business but the brunt of this stress trickles down to local small businesses. Many of us are experiencing cash flow...
In the world of business, one of the most critical decisions entrepreneurs face is choosing the right business structure. A business structure determines how a company is legally represented and operates within the industry. It sets the foundation for the business, dictating its activities, liabilities, tax incentives, and legal obligations. Making an informed decision about the business...
As a small business owner, you know that growing your business is crucial for long-term success. Here are 10 tools to help you grow.
Sweden has long been recognized as one of the happiest countries in the world. I'm sure there are several reasons for this (hello, universal healthcare), but what really stands out to me about their culture is the unwritten code of Jantelagen. Yes, it's a big weird word for us Americans, but its meaning is crucial for your team's success and the resulting success of your small business. What is...
It's happened to the best of us. Things are going great, sales are up, profits are up. And then... POOF. Something that has nothing to do with your business sparks a seemingly uncontrollable collapse of everything you've built (I'm looking at you, COVID). Overnight, sales drop off, your customers stop contacting you, expenses are eating up any cash reserves that you had squirrelled away, and...