Our goal is to make “thriving” a regular part of your vocabulary.
Since 2016, Rock Bridge Solutions has been helping organizations across a wide spectrum of marketings create brand strategies that generate significant growth. Did you know that humans have an average attention span of 8.25 seconds? To put that in perspective, humans have a shorter attention span than a goldfish. If you want your marketing campaigns to be successful, you’ll need to quickly connect with your customer and give them a good reason to work with you. That’s where we can help.
Effective branding isn’t just a pretty logo and some colorful website magic. Specific colors and shapes trigger emotion, and those emotions create reactions. Build your brand with the intention of creating specific emotions in your ideal customer and they’ll connect with you on a much deeper level, which keeps them coming back for more.
Our mission at Rock Bridge Solutions is simple: we want to get you connected to your target audience in a meaningful way. Without that connection, you’ll likely miss out on many of the growth opportunities necessary to make your organization everything you know it can be.
Rock Bridge Solutions isn’t a big corporate branding firm with a lot of nameless, faceless employees that you’ll never meet. Instead, you’ll work directly with Mark Guinn, the founder (and chief worker bee) to develop the engaging brand that you’ve invested so much time and energy into. For some projects, we do have strategic partners to provide more complex services that can be utilized to take you to the next level of success.
About Mark Guinn
I’m a husband, dad, small business lover, wannabe outdoorsman that doesn’t like to sleep in the woods, photographer, tech geek, and generally nice guy that always has a good story to tell.
True story: I literally once worked for peanuts.
Over the last 20-something years, I’ve been blessed to have worked with a lot of amazing people in a few amazing countries. I’ve worked within both larger and smaller companies, started my own businesses, and volunteered to work with several non-profits. Overall, it’s been a great couple of decades! Through all of this, I’ve discovered that I truly love working with people to help them figure out new directions and new ways to grow. I’ve never quite fit into the “corporate” style of business with boardrooms and Directors meetings… Honestly, I don’t even own a tie. I’d much rather be in a small office, on your sales floor, or in a coffee shop with my sleeves rolled up working directly with the people that make local business so wonderful: people like you and your employees.
On a personal level, my greatest joy in life is definitely my wife and daughter. They are what I live for. When I’m not working, I’m a lover of road trips and an amateur landscape photographer that doesn’t like to sleep in the woods.
Born, raised, and happily residing in Upstate SC with my wife and daughter (the two most brilliant, beautiful, and incredible people in the world). I’ve been coast to coast more times than I can count, traveled to other countries, and lived in AZ for several years, but I guess you really can’t “take the country out of the boy.” I love to drive — most of my coast-to-coast trips have been behind a steering wheel — and I love to explore, so it only makes sense that I should take a camera and capture all of the beauty that I see. If you’re interested, you can see some of my favorite photos here.
When I’m not out satisfying my wanderlust or doing the family thing (did I mention my wife and daughter are absolutely AMAZING), I spend my time working as a branding strategist. I really love working with this particular sector because every little change in marketing can make a huge difference in the success of the business and, perhaps most importantly, the life of the small business owner.
My career has covered a diverse range of industries. In early 2000 I co-founded one of North America’s leading holistic oncology centers, helping it become a multi-national, multi-million dollar company during my 8 years as CEO. I’ve spent several years in retail management, focusing on opening new stores and troubleshooting problem stores, as well as day-to-day operations. Also, I’ve worked in inventory, sales, and even delivery logistics. I’ve consulted with several local physicians, and acted as COO of a medical research start up.
Experience in each of these fields has given me a unique perspective on the nuances of small business management, from sales and service to time management and employee training. As a small business owner, there is no department to exclusively handle each of these responsibilities, so I learned to be the Jack-of-all-trades that my business needed. I also learned to be extremely creative when it came to solving my company’s problems. Many times, the “industry standard” solution didn’t really apply to my problem, so I developed innovative methods to make my small business grow on a limited budget.
One of the greatest things I’ve learned, though, is how to consistently connect with the people I’m working with. Whether it’s a customer, employee, voter or volunteer, it’s vital to connect with them and understand their personalities and motivations.