New Location and a New Look for the Laurens County Museum Association

If you haven’t been to the Laurens County Museum in Laurens, SC, you definitely need to add this to your bucket list! Visitors are greeted by some of the nicest folks in the state, and are granted an amazing inside look at the rich history and culture of this great little town in upstate South Carolina.

The LCMA was presented with a generous donation of a building on the Laurens Square, just across the street from the historic courthouse. The new location had good bones but was in desperate need of repairs and updates to bring the building up to code. The LCMA decided to launch a major fundraising effort to complete the repairs and wanted to put their online presence to work for them.

Branding Updates


The Laurens County Museum Association was founded in 2005, and at the time the logo felt like a good fit. You’ll notice the “historical” font that gives the logo an antique feel. Also, the included image that draws attention is an outline of the county borders. 


The Laurens County Museum wanted an updated look to go along with their new location in the Witherspoon building on the famous Laurens Square. We thought their new image needed a pop! of color to help draw attention. We studied the museum’s visitor demographics to determine a color scheme that would be attractive to the most visitors, and then designed a logo that could be used either as a whole image or divided into sections. You’ll see what we mean when you drive by the Witherspoon building and see the logo divided between three large window panels. We stayed with a more traditional font since a museum is, well, a museum.

The Website Design

We designed the Laurens County Museum website with the goal of increasing public engagement. By adding a social media feed and events calendar, as well as a Call to Action section to receive their newsletters, the Museum was able to generate greater community interaction. We also integrated “volunteer” and “donate” features to make it easier for visitors to support their local museum. 

In addition to the branding and web design, we were happy to redesign several social media profiles and develop miscellaneous print materials to promote the museum. As an added bonus, Mark photographed each of the exhibits. These photos were used to create detailed landing pages for each exhibit, and published in other marketing materials.