“GROW” is our favorite four-letter word.
Your website isn’t just there to look good. It needs to be engaging and responsive, giving your readers a good view of who you are and what your organization is really like. Your website should be the hub of your marketing efforts, working like a funnel to move customer traffic from an online search to your front door. It’s great to have a pretty website design template (like the ones you find on the DIY website builders), but if your website isn’t properly optimized and marketed then it’s not living up to its full potential. Rock Bridge provides web design, SEO, PPC, and branding solutions to help you grow your online presence into a marketing powerhouse.
Smart web design and web development
An effective web design is more than just fancy images and a bunch of words on a page. Sure, these are great, but it’s important to implement the science and psychology of design when you want your viewers to remain engaged. Fonts, colors, spaces… all of these can add to, or detract from, the value of your website as a marketing tool. Your website needs to be visually appealing to keep your customer interested.
We’ll design a website for your business that not only looks good but is easy to navigate and moves your target customer from the internet to your sales floor. After all, that’s why you’re investing in a smart web design.
Search Engine Optimization
Having a great website design is worthless if no one sees it. That’s where search engine optimization (SEO) comes in. Search engines like Google use bots to “crawl” your website and index pages in order to show viewers the most relevant search results. You need a strong SEO strategy to put your website at the top of the page when a target customer is trying to find your products and services. There’s a lot that goes into SEO including (but never limited to) the use of relevant keywords and phrases, both internal and external links, and accurate metadata that the search engines use to determine who your website is designed for. There’s plenty of behind the scenes work that needs to happen if you want to fuel organic growth and make your website a productive marketing tool.
At Rock Bridge Solutions, we’re constantly working to improve our clients’ page ranks. Your website’s credibility is top priority when it comes to SEO. We’ll make sure you have the right tools to attract your target customer, and even research your competitors to keep you from falling behind.
Pay-per-click marketing
Sure, SEO helps grow and improve your online presence, but it can take a while to earn the search engine’s trust. A faster solution to increase sales is develop PPC campaigns. This marketing strategy can provide a much faster increase in traffic when it’s done right. PPC ad campaigns utilize short text and display ads that strategically target specific keywords and phrases that your customers are searching for. If you perform an online search, whether it’s on a search engine like Google or a social media site, you’ll most likely see “sponsored results” at the top of the page. PPC is how you see yourself in that top spot.
We’ll work with you to develop a PPC strategy that delivers increased traffic and gives you a great ROI for your marketing investment.
Brand development
Your brand is more than just a fancy logo. It’s a uniform design across all platforms that makes your business memorable. It’s a well defined business culture and statement that tells your customer who you are and why you deserve their patronage. Your brand is the first impression that most customers will see, so it’s vital to make sure you’re really putting your best foot forward.
If you need help creating a new brand or updating an existing brand, we can work together to develop a look and feel for your business that makes you stand out.
Other services
Stuff happens. And when that stuff happens, sometimes it’s good to have an experienced techie-type person to help. From regular website maintenance to those dreaded “glitches” to fast hosting options, Rock Bridge has you covered. Have a question about what we can do to make your life easier? Get in touch with us and we’ll talk it out.